Professor Ansari’s spots of experience in government instruction consist of strategic management, technological and organization product innovation, social innovation and company social ...
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Discovering the increase of get more info the worldwide B Corp motion The B Corp movement is assisting to shift the focus of capitalism from shareholders to all stakeholders: Discover how Cambridge matches in.
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detect ways in which marketing procedures evolve inside a digital framework and integrate digital parts into an extensive marketing prepare.
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delivering analysis seminars during which students will learn about the current debates in their field of specialisation, and with regards to the canonical literature that underpins these debates;
Identify ways that marketing practices evolve in a digital framework and integrate digital elements into a comprehensive marketing plan.
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evaluate businesses’ online search engine functionality techniques and discover ideal methods to maximize return on investment.